Discover the historical traffic ranking of any domain.
Stop Chasing Dead Metrics.
Track Real Trust.
Amazon officially retired the Alexa Traffic Rank in 2022. Check a domain’s historical context below, then instantly transition to the modern standard used by top agencies: the SerpSpur Trust Rate.
The Best Alternatives to Alexa Rank
1. SerpSpur Trust Rate (Recommended)
Unlike Alexa’s pure traffic estimations, the Trust Rate analyzes 11 critical technical SEO and security metrics (like SSL health, HSTS, and DMARC policies) to determine exactly how much search engines trust your domain.
The Death of Alexa Rank
For 25 years, the Alexa Rank was the gold standard for estimating global website popularity. However, on May 1, 2022, Amazon officially retired the service. Any tool claiming to provide “live” Alexa Ranks today is relying on frozen, outdated data.
Domain Rating (DR) & Authority
Created by industry leaders like Ahrefs and Moz, metrics like Domain Rating (DR) and Domain Authority (DA) focus strictly on backlink profile strength. They are excellent alternatives for understanding how authoritative your site is compared to competitors.
Live Traffic vs. Estimations
Because global traffic estimates are often highly inaccurate, modern SEO relies on real data. You should use Google Search Console for exact traffic numbers, and rely on technical audits to ensure search engines can actually crawl and rank your content.
What Happened to Alexa Traffic Rank?
For over two decades, the Alexa Rank (operated by Amazon’s Alexa Internet subsidiary) was the gold standard for estimating global website traffic. It provided a simple, comparative metric: the lower the Alexa Rank, the higher the website’s estimated traffic popularity.
However, on May 1, 2022, Amazon officially retired the service. Today, it is no longer possible to get a “live” or updated Alexa ranking. Any SEO tool claiming to provide real-time Alexa Traffic Ranks is relying on frozen, outdated data from 2022.
Frequently Asked Questions
Can I still check my website traffic rank?
You cannot check your official Alexa Traffic Rank anymore. However, you can use tools like Google Search Console and Google Analytics for exact, private traffic data, or tools like SerpSpur to measure your technical SEO health.
What is a good Alexa Rank?
Historically, an Alexa Rank under 100,000 was considered very good, meaning your site was among the top 100,000 most visited websites globally. Today, SEOs focus on pushing their Trust Rate above 80/100 instead.
Why does your tool show the Trust Rate instead?
Because we believe in providing actionable data. Showing you a frozen traffic metric from 2022 doesn’t help your business grow. Our system instantly scans your domain’s live security headers and configuration to give you a real-time, actionable authority score.
